1970’s: Before Deregulation - Television as a Public Good.

In the 1970’s, children’s television was built around the idea that media should serve the public especially with younger audiences. Broadcasters such as PBS - Public Broadcasting Service - were expected to meet educational needs. INSERT IMAGE OF SESEAME STREET

Programs in the 70’s

Programs such as Schoolhouse Rock!, and Free to Be . . . You and Me emphasized skills such as literacy and social values like equality. These shows reflected a broader shift towards inclusivity after the Civil Rights Movement in the 50’s & 60’s. FIX IMAGE

Archaeological evidence suggests chile domestication began around 7500 BCE in Mexico—making it one of the oldest cultivated crops in the Americas.

Archaeological evidence suggests chile domestication began around 7500 BCE in Mexico—making it one of the oldest cultivated crops in the Americas.

Government Policy reinforced this approach. Federal Communication Commission - FCC -required broadcasters to operate in the public interest. FCC Commissioner Hooks in 1974, emphasized television had a responsiblity to support children’s learning and development. ADD IMAGE

Impact

Televison as educational tool . . .EXPAND LATER